Sydney Pereira (M.B.A., B.Sc.) is a Professor at Conestoga College, and Principal at SyPer Consulting. He is a digital, marketing and technology leader with 20+ years of leadership experience in the Financial Services sector, and most recently in the Education arena. Sydney holds a Bachelor of Science (Physics and Computing) degree and an M.B.A (Technology and Marketing Strategy), both from Wilfrid Laurier University. Sydney joined the Strong Start Board of Directors in December of 2021.